A Vision of the Past, A Glimpse of the Future
When I launched Rich Kids Real Estate just after the 2008 recession, the world was in a very different place. The real estate market was crumbling, and agents were losing their footing left and right. As a new, young agent with zero name recognition, I knew that I couldn’t afford to be subtle. I had to grab attention—and grab it fast. The market was tough, and the old ways of doing things simply wouldn’t work in that environment.
I leaned into the bold, the glamorous, and the aspirational—something the world desperately craved at the time. Inspired by the Gossip Girl era of that time period, I created a brand that showcased the kind of opulent, carefree lifestyle that was once reserved for the pages of glossy magazines. In the midst of the recession, it was a fantasy that people could escape into, even if just for a moment. I never expected it to resonate so strongly, but to my surprise, it did.
My clients, often young professionals with big dreams, would reach out, and even their parents—living abroad—trusted me to help them find their perfect homes, sight unseen. One photo shoot, an impromptu homage to the iconic Gossip Girl shots, garnered attention from producers and talent agencies. It was surreal, exciting, and, at times, overwhelming. What started as a fun, tongue-in-cheek project became something much bigger—and I had no idea just how far it would go.
The Age of the Influencer: A New Generation of ‘Rich Kids’
Fast forward to today. A new generation has taken the torch. The “rich kid” aesthetic that I created has evolved into something even bigger, and now, influencers are the ones walking us through their lavish, Hollywood Hills minimalist mansions and Century City penthouses on Instagram, TikTok, and YouTube. The world has shifted, but the allure remains. What I was showcasing in 2008 has now exploded into a digital culture where luxury and aspiration are curated and broadcasted in real-time.
From sprawling walk-in closets to Trousdale Estates infinity pools with breathtaking city views, influencers are showing us their dream homes, with the kind of intimacy and access that my brand helped popularize. The boundaries between fantasy and reality have blurred, but at their core, these homes still represent the same dreams I was capturing back then. They’re about living beautifully and unapologetically, but now in a world that celebrates those very moments on a global stage.
The Legacy Lives On—In the Properties
As I reflect on how Rich Kids Real Estate began, I’m also excited to move forward and tap into my lifelong interests. With the launch of this site in spring 2025, you will now be seeing content related to my other passions: LAPoolHomes.com and LATennisEstates.com. While I’m shifting towards these areas, I’ll continue to highlight the "rich kids" aesthetic—those sleek, sexy homes that feel like an aspirational playground for today’s young influencers as an homage to my past while watching what the next generations are curating for the future.
Though I’ve grown and evolved—both personally and professionally—I still have a deep appreciation for a beautiful home that transcends practicality to embrace sheer indulgence. Los Angeles, with its constant reinvention, remains a place of undeniable energy. It’s a city that stays ahead, stays bold, and stays culturally relevant, always moving forward—resilient in the face of whatever challenges come its way. That spirit of renewal and progression is something I carry with me every day.
Looking Ahead
This isn’t just a look back; it’s a look forward. I’ve learned so much over the years, growing alongside my clients and the industry, and now I’m ready to share this next chapter with you. I’ve been inspired by the homes that shape the lifestyle in LA, a city where luxury is always in motion and where real estate reflects the future. Whether it’s a stunning LA Tennis Estate or a sleek, modern LA condo home, these homes reflect a world where beauty, indulgence, and design take center stage.
As much as Rich Kids Real Estate was born out of a moment in time, it’s always been about showcasing a lifestyle. That’s something I’m still passionate about, and as I move forward, I’ll be exploring new opportunities and sharing the properties that inspire me most.
I hope you’ll return to watch this new vision unfold—whether it's properties that capture the “rich kids” aesthetic, homes featuring luxury swimming pools, or tennis estates that reflect the aspirational LA lifestyle. I’m thrilled to have you along for the journey, reconnecting with past clients and welcoming new ones. Thank you for following along, and I look forward to working with you as we explore this exciting new chapter together.
